An innovative concept beyond the well-established report of academic results, traditionally published in books, academic journals and meetings (conferences and workshops). Research dissemination is a communicating and interacting planned process that involves several target audiences. A target audience is a group of people, whom to address to messages, results, strategies and methodologies. Each group is labelled by specific attributes. Activities and messages must be tailored to audience features. A dissemination plan provides information on results, programs and initiatives to key actors.
Although dissemination and exploitation are distinct concepts, they are closely interrelated.
The use of results for commercial purposes or in public policy making. Its main aim is to convince individual end-users to adopt and apply the results of the project and its initiatives, so that the outcomes are used beyond the lifetime of the project.