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Dissemination Dissemination is an innovative concept beyond the well-established report of academic results, traditionally published in books, academic journals and meetings (conferences and workshops). Research dissemination is a communicating and interacting planned process that involves several target audiences. A target audience is a group of people, whom to address to messages, results, strategies and methodologies. Each group is labelled by specific attributes. Activities and messages must be tailored to audience features. A dissemination plan provides information on results, programs and initiatives to key actors.